“NON-OBVIOUS” + “ASYMMETRICAL.”

Sometimes when people negotiate they miss major opportunities, because most of what goes on in a negotiation is hidden from view - people disguise and protect what they’re really after for a variety of reasons.

Rob Flitton’s highly original work on negotiation focuses on finding results that are not immediately apparent (non-obvious) and that provide much better potential for upside than downside (asymmetry). He takes “conflict” (the disagreement over anything ranging from market-prices to ideas) and demonstrates how to turn these challenges into financial, spiritual, and ideological gains.

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Rob Flitton was interviewed in mid-2018:

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